重装开启 · 第三季 · 探访地方风味Season III · Exploring Regional Flavors

CULINARY THOUGHTS · SEASON III中国餐饮名厨思想盛宴

以名厨之力，联合一家品牌，共同探访地方风味

One Master Chef, One Brand — Exploring Regional Flavors Together

活动规则全新改版——成就一城一桌饭，推动餐饮品牌品质升级。一位名厨，联合一家品牌。第三季以"一帮一"为核心主题，将名厨资源、地方品牌、直播传播与行业点评结合，形成一次兼具专业高度与传播声量的餐饮赋能行动。

All-new rules for Season III: one master chef mentors one restaurant brand through a complete quality upgrade — combining culinary expertise, regional brands, live broadcasting and professional critique into a high-impact empowerment program.

从名厨到导师From Chef to Mentor从一桌饭到一个案例From a Table to a Case从露出到价值场From Exposure to Value
11
名厨嘉宾
Master Chefs
2
特别观察员
Observers
12
征集餐厅（家）
Restaurants
立即报名 Apply Now 了解全新规则 The Rules

NEW RULES

活动规则全新改版：从展示升级到探访地方风味

From Showcase to Flavor Exploration

把名厨经验落到一家餐饮企业的成长中，围绕真实问题展开帮扶。这不是一场"名厨聚会"，而是一个以真实品牌提升为结果的餐饮赋能计划。

Master chefs' experience is applied to real business growth — not a gathering of celebrities, but an empowerment program measured by tangible brand improvement.

RULE 01

一位名厨，联合一家品牌

One Master Chef, One Brand

以名厨之力，联合一家品牌，共同探访地方风味；成就一城一桌饭，推动餐饮品牌品质升级。

With master chefs united with one brand, we explore regional flavors together — one city, one table — elevating the quality of restaurant brands.

RULE 02

一位导师 × 一家品牌 × 一个课题

Mentor × Brand × Real Challenge

每一场邀请一位核心导师，对接一家报名餐饮企业或品牌，以真实经营课题为起点。

Each session pairs one core mentor with one registered brand, starting from a real business challenge.

RULE 03

围绕真实问题展开帮扶

Solving Real Business Problems

把名厨经验落到一家餐饮企业的成长中，不做表面文章，只解真实问题。

Master experience applied to real growth — no superficial work, only real problems solved.

RESULT

三个"可被"

Visible · Shareable · Reviewable

完成一次可被看见、可被传播、可被复盘的品质提升。

A quality upgrade that can be seen, shared and reviewed.

升级 一

从名厨各自呈现，到定向赋能

把名厨经验落到一家餐饮企业的成长中，围绕真实问题展开帮扶。

From individual showcase to targeted empowerment on real problems.

升级 二

从现场传播，到内容矩阵

直播、短视频、图文、小程序专题共同构成持续传播资产。

Live streams, videos, articles and mini-programs become lasting content assets.

升级 三

从名厨交流，到品牌成长样本

每一季形成地方餐饮品质提升案例，让帮扶成果可复盘、可沉淀。

Each season produces regional upgrade cases that can be reviewed and accumulated.

"每一场，邀请一位核心导师，对接一家报名餐饮企业或品牌，以真实经营课题为起点——完成一次，可被看见、可被传播、可被复盘的品质提升。"—— 第三季「探访地方风味」活动机制One mentor, one registered brand, one real challenge — a visible, shareable, reviewable upgrade.

EXECUTION PATH

单场活动如何落地

How Each Session Works

一位导师帮助一家外省市餐饮品牌，以一次完整的诊断、共创、培训、主题制定与一桌呈现，形成可观看、可点评、可传播、可沉淀的品牌升级样本。

One mentor, one regional brand: a full cycle of diagnosis, co-creation, training, theme-setting and a signature table — producing a brand-upgrade case that can be watched, reviewed, shared and revisited.

壹

品牌诊断DIAGNOSIS

梳理企业现状、菜品结构、客群定位、门店场景与经营难点。

Reviewing operations, menu structure, customer profile, store scenarios and pain points.

贰

导师沟通MENTOR TALK

由导师与品牌主理人、主厨深度沟通，确定一场活动的提升重点。

The mentor works closely with the owner and head chef to define the upgrade focus.

叁

探访地方风味FIELD VISIT

导师走进品牌所在城市，探访地方食材、风味与人文，为共创提供在地依据。

The mentor travels to the brand's home city to explore local ingredients, flavors and food culture — grounding co-creation in place.

肆

培训共创CO-CREATION

围绕味型、技法、食材、菜单、服务与出品标准进行实操指导。

Hands-on guidance across flavors, techniques, ingredients, menu, service and plating standards.

伍

主题制定THEME

提炼专场主题，确定一桌饭的主题、结构与传播叙事。

Distilling a session theme — the table's concept, structure and story.

陆

一桌呈现THE TABLE

通过现场直播完成成果呈现，并邀请其他导师参与点评与讨论。

Results presented via live broadcast, with fellow mentors joining critique and discussion.

柒

后期传播DISTRIBUTION

剪辑视频切片、正片回放、公众号专题与小程序案例，沉淀可复盘的品牌资产。

Clips, replays, WeChat features and mini-program cases become reusable brand assets.

FOUNDER

项目发起人

Founder of Culinary Thoughts

董克平 Dong Keping

董克平 Dong Keping

项目发起人 · 著名美食家 · 思想主持 · 行业观察者
Founder · Renowned Food Critic · Host · Industry Observer

董克平先生是著名美食评论家、资深专栏作者，长期深耕中国餐饮文化与菜系研究。他致力于在不同的饮食体系中挖掘中餐烹饪的深厚矿藏，频繁穿梭于各餐厅间，凝聚餐饮行业力量，积极促进全国顶尖厨师之间的经验交流与互鉴，为中餐的发展添砖前行。

A renowned food critic and veteran columnist, Mr. Dong Keping has long devoted himself to Chinese culinary culture and regional cuisine research. Moving between restaurants and diverse culinary systems, he unites the industry and champions exchange among China's top chefs.

餐饮文化表达Culinary Culture品牌故事梳理Brand Storytelling行业趋势判断Industry Insight

MASTER MENTOR GROUP

名厨导师团 11 位

11 Master Mentors

中国餐饮名厨、名厨主理人、酒店中餐行政总厨、地方菜系代表与餐饮投资人共同组成导师阵容。他们不只代表菜系技艺，更代表品牌经营、精致餐饮、酒店中餐、国际化服务、内容传播与资本视角。点击卡片查看导师价值。

Celebrated chefs, restaurateurs, executive chefs of hotel Chinese restaurants, regional cuisine masters and an F&B investor — representing not only culinary craft, but brand building, fine dining, international service, content and capital. Tap a card to explore each mentor's value.

从地方风味到中国表达Regional Flavors, Chinese Expression从一桌菜到一套方法From a Table to a Method从好味道到好品牌From Good Taste to Good Brand 从宴席接待到服务标准From Banquets to Standards从专业点评到大众认知From Critique to Recognition从单店提升到长期增长From One Store to Lasting Growth

OBSERVERS

特别观察员

Special Observers

接待体系 × 资本视角——双观察员构成专业标尺。点击卡片查看观察员价值。

Hospitality expertise meets capital insight — two observers set the professional benchmark.

规则全新改版，以名厨之力，联合一家品牌。共同探访地方风味

All-new rules — master chefs united with one brand, exploring regional flavors together.

这不是一场"名厨聚会"，而是一个以真实品牌提升为结果的餐饮赋能计划。

Not a chefs' gala — an empowerment program measured by real brand growth.

这是一场，面向中国餐饮升级的餐饮思想盛宴。

A Culinary Thoughts feast dedicated to the elevation of Chinese dining.

APPLY NOW

全国公开征集
12 家餐厅

现在开始报名 Apply Now →

12 Restaurants Wanted · Apply Now

提交资料后，组委会将按"一位名厨 × 一家品牌 × 一个真实课题"的机制进行匹配评估，并通过电话或微信与您联系。除餐厅自荐报名外，也欢迎推荐身边值得被名厨帮扶的餐饮品牌。

After submission, the committee matches you under the "one chef × one brand × one challenge" mechanism and contacts you by phone or WeChat. Recommendations are also welcome.

  • 下载《中国餐饮名厨思想盛宴餐厅自荐申报表》Word 完整版，填写报名资料Download & complete the Word application form
  • 发送至报名邮箱 33116509@qq.com，或微信 s-daming、电话 13917047675（注明"思想盛宴报名"）Submit via email, WeChat or phone (please note "思想盛宴报名")
  • 组委会初审，确认品牌与课题匹配度Initial review & matching
  • 匹配核心导师，完成一次可被看见、可被传播、可被复盘的品质提升Mentor matching — a visible, shareable, reviewable upgrade

申报表涵盖完整团队档案（主理人 / 主厨 / 驻店主厨 / 副主厨 / 出品顾问 / 侍茶酒师 / 公关对接人），下载填写后发送至报名邮箱或微信即可：
The form covers the full team profile — download, complete, and send it via email or WeChat.

⬇ 下载《自荐申报表》Word 完整版 Download

PAST SEASONS

历届回顾

Past Seasons · The Gallery

第一季与第二季的现场影像——每一桌饭，都是一次思想的相聚。点击照片查看大图。

Moments from Seasons I & II — every table a meeting of minds. Tap a photo to view it up close.

NOW · 第三季 SEASON III

规则全新改版，以名厨之力，联合一家品牌。共同探访地方风味All-new rules — master chefs united with one brand, exploring regional flavors together.

现在报名 Apply →

THE BOOK

同名书籍

The Book

《思想盛宴：中国餐饮从传统再出发》书籍封面 Culinary Thoughts book cover

饮食文化图书新品榜 · 第 1 名No.1 New Release · Food Culture Books

思想盛宴

中国餐饮 从传统再出发

Culinary Thoughts — Chinese Gastronomy: A Fresh Start from Tradition

董克平 · 孙常明 编著 ｜ 青岛出版社出版Edited by Dong Keping & Sun Changming · Qingdao Publishing House

《思想盛宴》汇集中国餐饮名厨的技艺思考与品牌实践，记录中国餐饮从传统再出发的探索之路。名厨的功力、主理人的经营、菜系的生命力，在书页间沉淀为可阅读、可传承的行业思想资产。

Culinary Thoughts brings together the craft, vision and brand practice of China's master chefs — a record of Chinese gastronomy setting out anew from tradition, distilling kitchen mastery, restaurant leadership and the vitality of regional cuisines into a lasting legacy for the industry.

立即购买 Buy Now →

SPECIAL THANKS

特别鸣谢

Special Thanks

感谢与思想盛宴同行的品牌与机构。正是这些伙伴的支持，让中国餐饮的思想与实践被更多人看见。

With gratitude to the brands and institutions walking alongside us — their support brings the ideas and craft of Chinese gastronomy to a wider audience.

特别鸣谢品牌墙 Special Thanks

ABOUT US

关于我们

About Us

中国餐饮是一座百花争艳的花园，既有火红烂漫的花朵，也有翠绿盎然的叶片，相互映衬，绽放出一幅幅动人的美丽画卷。同时，中国餐饮更是一艘破浪前行的航船，吹响你的号子，鼓起我的风帆，乘风破浪，携手前行，一同向辉煌奋进。

Chinese dining is a garden in full bloom, and a ship sailing through the waves — together we set sail, toward a shared and brilliant future.

报名邮箱 Email
33116509@qq.com
报名微信 WeChat
s-daming添加请注明"思想盛宴报名"
报名电话 Tel
13917047675来电请注明"思想盛宴报名"
主办 Organizer
中国餐饮名厨思想盛宴组委会
Culinary Thoughts Organizing Committee